{"id":4102,"date":"2026-04-17T13:44:40","date_gmt":"2026-04-17T10:44:40","guid":{"rendered":"https:\/\/wurn.eu\/x\/"},"modified":"2026-04-30T20:02:59","modified_gmt":"2026-04-30T17:02:59","slug":"about-us","status":"publish","type":"page","link":"https:\/\/wurn.eu\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Our Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A shared interest between two people grew into a journey. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our journey there began with walks through old cemeteries and conversations about the rituals surrounding a loved one\u2019s farewell. <\/p>

The initial idea was to explore funeral services more closely. We decided to combine the interesting with the useful. <\/p>

In this picture, in 2019, we received certificates for a successfully defended business plan to set up a funeral parlour as part of our entrepreneurship training. <\/p>

In 2020, we were in negotiations to acquire a funeral home in Tallinn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Fateful Turning Point<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Life paths are often unpredictable. In 2021 everything changed. <\/p>

Unexpectedly, Prenden’s grandfather, Matti Noogen, passed away, bequeathing his ancestral home in the heart of Saaremaa. It was time to decide what to do next. Saaremaa did not need a new funeral parlour. <\/p>

Our ancestors\u2019 legacy is invaluable, and today we carry it forward as the fourth generation at Luha Farm. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A New Purpose \u2013 A Wool-Felt Urn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2020, Prenden and Triin studied the trend in the Estonian conventional sector as part of her thesis at Tallinn University Haapsalu College. We set the goal to design a new funeral pyjamas for the trendier direction. <\/p>

This sketch captures one early conceptual exploration, followed by product development through to 2025. <\/p>

All of this shaped our vision<\/strong>: to bring fresh thinking to the field of ritual and tradition, and to offer solutions that connect ancestral heritage with a contemporary sensibility. <\/p>

In doing so, helping loved ones to honour their dear ones with dignity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Local Materials & Craftsmanship<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WURN is a conscious choice to value local resources, both in materials and in skills. The historical image shows the flock at Luha Farm. <\/p>

We use renewable raw materials sourced as locally as possible from our own community, supporting small-scale producers and helping to keep traditional skills alive. <\/p>

We also do our utmost to involve local craftsmanship in our processes, whose quality and care we know first-hand. <\/p>

This approach allows us to maintain a shorter supply chain, ensure greater transparency, and strengthen the connection between people, materials, and nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WURN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WURN offers a unique approach to remembrance, where time-honoured natural materials create a sense of safety and calm. <\/p>

The \u201cNordic Soul\u201d collection has been thoughtfully developed. Around 350 people were involved in the product development process. <\/p>

\u00a9 WURN. All rights reserved. <\/p>

This is our story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCatalogue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCatalogue<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our Story A shared interest between two people grew into a journey. Our journey there began with walks through old cemeteries and conversations about the rituals surrounding a loved one\u2019s farewell. The initial idea was to explore funeral services more closely. We decided to combine the interesting with the useful. In this picture, in 2019,…<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-4102","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout Us - Felt craft urns<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wurn.eu\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - Felt craft urns\" \/>\n<meta property=\"og:description\" content=\"Our Story A shared interest between two people grew into a journey. 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